When you provide a reason for people, even if it doesn’t make sense, most people will adhere to it. If you want them to do something for you, providing them a reason increases the chances. When it comes to persuasion, “Because” is oftentimes used. Some of you may think that giving a guarantee is a disadvantage or a loss, but if your product is good, there’s absolutely nothing to worry about. Most businesses give people guarantees such as “30 Days Money Back Guaranteed” or “100% Satisfaction Guaranteed”. A guarantee tells people that something will work, and if they don’t, they will be compensated. GuaranteedĪn effective emotional trigger word for headlines, “guaranteed” gives people assurance, security, and trust. This has clearly proven the power of the popular 4 letters F-word – “FREE”. If people didn’t bother about the free doughnuts, they would just go there at any time of the day.

The year Krispy Kreme has opened its first store in Ireland they’ve decided to give away doughnuts for the first hundred customers.Īlthough, the store opens its door at 7:00 am but people went to queue as early as 4:00 am.

People will queue for hours to get free stuff. When something is free, it means that we are getting more benefits without risking any of our hard-earned cash. Most, if not all, of us, can be motivated by this. Upon hearing that word, we get more alert and turn our heads towards that direction. By nature, people are attracted to the word free. “Free” tops this emotional trigger words list that you can use in your headline.

What is another word for option